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Grace Zheng and Community Feature Link Banner(1920 x 1080 px) (4).png
Grace Zheng and Community Feature Link Banner(1920 x 1080 px) (4).png

Speaking Engagement

Grace, International Keynote Speaker in Artificial Intelligence (AI), Marketing, Big Data & Analytics, leadership and Business scalling, has been featured in the online AI media and global offline expos events. 

Email for speaking and collaboration opportunities.

Keynote
Speaking Themes

Artificial Intelligence, Big Data and Analytics

Digital Marketing, Product Marketing

Leadership, Growth, Wellness

Business Scaling,
 Profitability, and ROI Optimization 

Artificial Intelligence

Artificial Intelligence (AI) business ROI (Return on Investment), Ethics, Inetgration, Applications, Use cases in Marketing and Business.

Digital Marketing,
Prodict Marketing

Digital Marketing, Product Marketing, Growth Performance Marketing, eCommerce for both B2C and B2B settings.

Business scalling
with AI Marketing

Demystify AI marketing for leaders to fast-track scaling in business, leadership and growth.

Leadership with AI Marketing

A crucial part of leadership advancement with effective AI marketing is to enhance thought leadership and build credibility from both product branding and personal branding perspectives.

Leadership & Wellness 

Transformative leadership starts with cultivating personal WELLNESS and engaging in continuous high-performance practices.

Business Scalling

Why growth and scaling are very different in business, and how to harness AI marketing in scaling your business, personal branding, product marketing, and maintaining consistent long-term marketing.

Keynote

Artificial Intelligence (AI), Technology, Big Data, Analytics, Digital Transformation

Grace leads immersive talks on the stage internationally around Artificial Intelligence (AI), Big Data, Data-driven Strategies, Digital Transformation and Business Strategy.

Keynote Topic Detail

  • Artificial Intelligence (AI) applications and use cases in Marketing, Advertising and eCommerce.

  •  How to ethically integrate AI into your business.

  • How business should adapt to the fast developing AI field.

  • Data governance, data privacy and data management in the AI-powered era.

  •  How to harness AI for seamless digital transformation and more.

  •  AI literacy and team AI literacy training and coaching.

  • Data-driven strategies for business optimal performance and ROI (Return on Investment).

  • Data literacy across organisations and teams and how to develop data training approach and programmes for founders, teams and individual contributors.

PerforMarketing, Product Marketing, eCommerce, Marketing Analytics to Scale Business

Grace's professional speaking topics include how Artificial Intelligence (AI) is revolutionising marketing strategies, AI applications and use cases in performance marketing, advertising, and eCommerce, and predictive analytics and opportunities for enhanced data analysis.

 

She also covers how data and AI create highly personalised experiences, leveraging AI in marketing, advanced customer segmentation, advertising, and sales, among many other topics detailed in her keynote presentations.

Keynote Topic Detail

  • How s AI revolutionising marketing strategie, both for B2B and B2C, particularly in the consumer retail, consumer technology, and large-tech/software space.

  • How data & AI create highly personalised experiences.

  • Predictive Analytics and Customer Insights: Enhancing customer segmentation and targeting using AI-driven analytics.

  • Generative AI: its journey, impact, and future that drives performance marketing and optimal business ROI.

  • Ethics and Privacy in AI-Driven Marketing: Addressing data privacy concerns in AI implementations; Ethical considerations and transparency in AI marketing practices.

  • Predictive modelling for customer behaviour and purchasing patterns.

  • AI-Driven Content Creation and Personalisation: Leveraging generative AI for dynamic content creation across different platforms; Personalisation engines using AI to tailor marketing messages at scale.

  • Chatbots and Conversational AI: The evolution of AI chatbots in customer service and sales; Implementing conversational AI for a seamless customer journey.

  • Leveraging AI algorithms for advanced customer segmentation

  • Advertising: The role of AI in optimising programmatic ad buying and placement; Challenges and opportunities in AI-driven real-time bidding.

  • AI in CRM (Customer Relationship Management), Email Marketing: Automated content generation for emails based on user behaviour; AI tools for optimising email campaign timing and frequency.

  • Voice Search Optimisation and Marketing: Adapting marketing strategies for voice search and AI assistants.

  • Customer Journey Automation: Automating the customer lifecycle from awareness to loyalty using AI; Enhancing customer experiences through intelligent automation.

  • Sentiment Analysis and Social Listening: Using AI to gauge brand sentiment and monitor social media trends; Real-time response strategies based on AI sentiment analysis.

  • Omnichannel Marketing Automation: AI applications in managing and synchronising multiple marketing channels; Strategies for seamless omnichannel experiences powered by AI.

  • Future Trends in AI and Marketing Automation: Emerging technologies and their potential impact on marketing

  • Forecasting the next big shifts in AI capabilities and marketing applications.

What people are saying

"Grace Zheng was a moderator at PMW Unlocked 2024 on the AI Tech & Data Stage. Her wealth of knowledge and expertise were so in depth and valuable that we also asked her to take the stage solo for a presentation.

I cannot recommend Grace enough! Not only for her incredible moderation and keynote speaking abilities, but also for her knowledge in AI marketing! Thank you for all of the incredible insights & content that you provided our audience with Grace.
Thank you for highlighting the importance of support and educating leaders and professionals on leveraging AI to drive performance marketing."

Celine Y.

Account Director at Performance Marketing World 

"Grace spoke at DMWF Global in June 2023. Our audience loved Grace's expertise and camaraderie on stage.

 

It's clear from learning from Grace on stage that she has abundant experience and expertise in data and analytics in digital marketing, and data literacy.

 

We would be delighted to have Grace back speaking at DMWF events in the future."

Rachael R.
DMWF Portfolio Director | Event Strategy & ExecutionDMWF Portfolio Director | Event Strategy & Execution

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